Asia Deli is a Swiss food concept located within Globus, with a clear focus on Asian cuisine and a fresh, contemporary experience.
The challenge was to rethink its existing visual communication, which lacked consistency with both the brand and the surrounding Globus environment. The redesign focused exclusively on the restaurant’s posters, creating a more coherent and visually engaging presence.
The new direction brings Asia Deli closer to the qualities the brand aims to communicate: freshness, modernity and a strong visual identity, while creating a clearer connection between the restaurant, its offering and its environment.
